According to Mascelli (1965), a professional sound motion picture should present a continuous, smooth, logical flow of visual images, supplemented by sound, depicting the filmed event in a coherent manner. It is continuity that decides success or failure of the production.
A cameraman shooting off-the-cuff must think in sequences, and not in individual shots. Action will flow smoothly from shot ot shot only when the over-all action of the entire sequence is broken down into particular actions required in each shot. Good continuity encourages the viewer to become absorbed in the story-telling, without bothersome distractions. The prime purpose of a motion picture, whether theatrical fiction feature or documentary fact film, is to capture and hold audience attention.
To accomplish this, the film must be presented in visual images, inviting viewers to become iinvolved in the screen story. If viewers have to figure out where the camera has suddenly shifted, or why an unexplained change has occurred in player's action, the spell is broken.
"Smooth, fluid, realistic continuity can contribute more to a motion picture's success than any other cinematic device."
by Joseph V. Mascelli.
Reference:
Mascelli, J. V. (1965). The Five C's of Cinematography. The United States: radstone publications.
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